GO TO MARKET STRATEGY CONSULTANTS. WE HELP YOU ACCELERATE COMMERCIAL GROWTH WITH CLARITY ON WHERE TO PLAY, WHO TO TARGET AND HOW TO WIN.
SCHEDULE A GTM STRATEGY CALLEffective go to market strategy isn't just about market analysis or messaging frameworks – it's about transforming market insights into measurable commercial growth.
As go to market experts, we deliver market-validated strategies that ensure organisations move beyond tactical execution to strategic success. With deep understanding of buyer priorities and competitive dynamics, we help develop compelling value propositions that resonate with decision-makers and drive sustainable growth.
Our approach combines rigorous market research with practical implementation frameworks. We analyze market trends, identify untapped opportunities, and create actionable roadmaps that align your product offerings with customer needs. Through comprehensive competitive analysis and stakeholder engagement, we ensure your go-to-market strategy is both differentiated and executable.
We work closely with leadership teams to establish clear success metrics and milestones, ensuring accountability throughout the implementation process. Our data-driven methodology helps organizations optimize their market entry, accelerate revenue growth, and build lasting competitive advantages in their target markets.
Where to Play
Struggling to prioritise your market efforts?
Uncertain which segments offer the highest revenue potential?
Unclear on your true competitive landscape?
Finding it difficult to balance market size with competitive intensity?
Unable to identify emerging market opportunities before competitors?
Lacking clarity on geographic expansion priorities?
Who to Target
Do you truly understand your best customers?
Are you speaking to the right decision-makers?
Can you identify who has real authority and influence?
Struggling to map the complete buying committee?
Unsure how to segment your target accounts effectively?
Missing insights into customer pain points and priorities?
How to Win
Is your value proposition resonating with key decision makers?
Can you articulate why customers should choose you?
Does your messaging drive meaningful action?
Are you struggling to differentiate from competitors?
Finding it hard to justify your pricing strategy?
Uncertain how to position against market leaders?
Longer sales cycles draining resources and momentum
Lower conversion rates impacting revenue growth
Wasted marketing budget on ineffective campaigns
Missed market opportunities and competitive advantage
Most commercial teams (63%) are planning to clarify their value proposition as part of changes to their GTM strategy.
The GTM Challenges We Consistently Hear From B2B Leaders:
MARKETERS RATE THEIR GTM MATURITY AND EFFECTIVENESS AT 5.4/10.
PMA, State of Go-To-Market Report, 2022
OF B2B BUYERS CANNOT DIFFERENTIATE BETWEEN ONE B2B BRAND'S DIGITAL EXPERIENCE AND ANOTHER'S.
Gartner survey, 2023
AGREE AMOUNT OF TRUSTWORTHY INFORMATION ENCOUNTERED AS PART OF PURCHASE WAS OVERWHELMING.
Gartner for Sales, CSO Update
Transformed Vizrt's GTM approach to successfully expand across Sports, Corporate and Education markets.
Global Bridge Consulting SAS are experts in their field, great sparring partners to have next to you while being on a transformative journey.
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Gain clarity: Drive confident investment decisions by quantifying market demand and revenue potential.
We analyze total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) to help you understand where to allocate resources for maximum impact. Our market sizing methodology combines top-down and bottom-up approaches to provide accurate demand forecasts.
Gain direction: Create strategic advantage with insights into buyer priorities and market opportunities.
Through comprehensive buyer research and competitive analysis, we map decision-making units, identify pain points, and uncover white space opportunities. Our intelligence gathering includes primary research, competitive benchmarking, and market trend analysis to inform your strategic positioning.
Gain value: Win more deals by articulating compelling value propositions that resonate with decision-makers.
We craft differentiated value propositions that speak directly to your target personas' challenges and desired outcomes. Our approach ensures your messaging cuts through the noise, addresses real buyer concerns, and clearly articulates why customers should choose you over alternatives.
Gain results: Accelerate measurable growth through targeted campaigns and efficient activation.
We develop end-to-end GTM strategies that encompass channel selection, partnership development, pricing strategy, and launch planning. Our execution roadmaps include clear milestones, KPIs, and resource requirements to ensure successful market entry and sustainable growth.
Helping Expleo capture new opportunities in the 7.8T Life Sciences sector.
GLOBAL BRIDGE CONSULTINGSAS did an amazing job at pulling all the pieces together, aligning stakeholders and developing a robust repositioning and GTM strategy to ensure success.
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"Working with Global Bridge Consulting SAS has been a truly amazing partnership! From scoping a market size, understanding the market dynamics, trends and buying behaviours to analysing our competitive landscape and distinguishing our value proposition to enter new verticals."
Commercial Leader, Vizrt
"We engaged Global Bridge Consulting SAS to help us position the Life Science industry in Expleo. This was an ambitious project as we were starting from scratch with multiple factors to consider. Global Bridge Consulting SAS did an amazing job at pulling all the pieces together and aligning stakeholders and developing a robust repositioning and GTM strategy to ensure we are set up for success."
Marketing Manager, Expleo
"Global Bridge Consulting SAS did an amazing job aligning the multiple stakeholders and developing a robust repositioning and GTM strategy to ensure we are set up for success."
CMO, Deepki
A Go-To-Market strategy is a comprehensive plan that outlines how your organization will reach target customers and achieve competitive advantage. It encompasses market analysis, customer segmentation, value proposition development, channel strategy, and execution roadmaps to drive measurable commercial growth.
Project timelines vary based on scope and complexity, but typically range from 8-16 weeks. This includes market research, stakeholder interviews, competitive analysis, strategy development, and implementation planning. We work closely with your team to establish realistic milestones and deliverables.
We work primarily with B2B technology companies, including SaaS, enterprise software, and professional services. Our expertise spans multiple sectors including life sciences, education, sports, and corporate markets. We bring deep knowledge of complex buying cycles and enterprise sales dynamics.
We provide both strategic guidance and implementation support. Our engagements include detailed execution roadmaps with clear milestones, KPIs, and resource requirements. We can also support your team during the implementation phase to ensure successful activation and course-correct as needed.
We combine rigorous market research with practical implementation frameworks. Our methodology is market-validated, data-driven, and focused on measurable outcomes. We don't just deliver reports – we work alongside your team to ensure strategies translate into sustainable commercial growth.
Success metrics are defined collaboratively with your team and typically include revenue growth, market share gains, sales cycle reduction, improved conversion rates, and successful market entry. We establish clear KPIs at project outset and track progress throughout the engagement.